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策划活动方案及执行都包括哪些内容

发布时间:2019-09-10 12:50:20   发布人:上海赐恒文化传播有限公司    阅读量:

上海时时乐  CEHUAHUODONGFANGANJIZHIXINGDOUBAOKUONAXIENEIRONG

  HUODONGCEHUASHITIGAOSHICHANGZHANYOULVDEYOUXIAOXINGWEI,YIFENKEZHIXING、KECAOZUO、CHUANGYITUCHUDEHUODONGCEHUAAN,KEYOUXIAOTISHENGQIYEDEZHIMINGDUJIPINPAIMEIYUDU。HUODONGCEHUAANSHIXIANGDUIYUSHICHANGCEHUAANERYAN,YANGESHUOTAMENTONGSHUSHICHANGCEHUADEXIONGDIFENZHI,HUODONGCEHUA、SHICHANGCEHUASHIXIANGFUXIANGCHENG、XIANGHULIANXIDE。SHICHANGCEHUAHEHUODONGCEHUADOUCONGSHUYUQIYEDEZHENGTIYINGXIAOSIXIANG,ZHIYOUZAICIQIANTIXIAZUOCHUDESHICHANGCEHUAANHEHUODONGCEHUAANCAIJIANJUZHENGTIXINGHEYANXUXING,YEZHIYOUZHEIYANG,NENGGOUYOUXIAODESHISHOUZHONGQUNTITONGYIYIGEPINPAIDEWENHUANEIHAN。

上海时时乐  GENJUCEHUAQINEIGESHIJIANDUANTEDIAN,TUICHUGEXIANGJUTIXINGDONGFANGAN。XINGDONGFANGANYAOXIZHI、ZHOUMI,CAOZUOXINGQIANGYOUBUFALINGHUOXING。

上海时时乐  BAOKUOCEHUASHUMINGCHENG、CEHUASHUHUODONGBEIJING、HUODONGMUDEJIHUODONGDEYIYI、ZIYUANXUYAO、HUODONGKAIZHAN、JINGFEIYUSUAN、ZHUYISHIXIANGHECEHUASHUHUODONGFUZEREN。

  1、CEHUASHUMINGCHENG:

  JINKENENGJUTIDEXIECHUCEHUAMINGCHENG,RU“×NIAN×YUE××DAXUE××HUODONGCEHUASHU”,ZHIYUYEMIANZHONGYANG,DANGRANKEYIXIECHUZHENGBIAOTIHOUJIANGCIZUOWEIFUBIAOTIXIEZAIXIAMIAN。

上海时时乐  2、CEHUASHUHUODONGBEIJING:

上海时时乐  ZHEIBUFENNEIRONGYINGGENJUCEHUASHUDETEDIANZAIYIXIAXIANGMUZHONGXUANQUNEIRONGZHONGDIANCHANSHU,DUIQIZUOHAOQUANMIANDEFENXI(SWOTFENXI),JIANGNEIRONGZHONGDIANFANGZAIHUANJINGFENXIDEGEXIANGYINSUSHANG,DUIGUOQUXIANZAIDEQINGKUANGJINXINGXIANGXIDEMIAOSHU,BINGTONGGUODUIQINGKUANGDEYUCEZHIDINGJIHUA。RUHUANJINGBUMING,ZEYINGGAITONGGUODIAOCHAYANJIUDENGFANGSHIJINXINGFENXIJIAYIBUCHONG。

上海时时乐  3、CEHUASHUDEHUODONGMUDE、JIHUODONGDEYIYI:

上海时时乐  HUODONGDEMUDE、YIYIYINGYONGJIANJIEMINGLEDEYUYANJIANGMUDEYAODIANBIAOSHUQINGCHU;ZAICHENSHUMUDEYAODIANSHI,GAIHUODONGDEHEXINGOUCHENGHUOCEHUADEDUDAOZHICHUJIYOUCICHANSHENGDEYIYI(JINGJIXIAOYI、SHEHUILIYI、MEITIXIAOYINGDENG)DOUYINGGAIMINGQUEXIECHU。HUODONGMUBIAOYAOJUTIHUA,BINGXUYAOMANZUZHONGYAOXING、KEXINGXING、SHIXIAOXING

  4、XIEQINGZIYUANXUYAO:

上海时时乐  LIECHUSUOXURENLIZIYUAN,WULIZIYUAN,BAOKUOSHIYONGDEDIFANG,RUSHIYONGHUODONGZHONGXINDOUXIANGXILIECHU。KEYILIEWEIYIYOUZIYUANHEXUYAOZIYUANLIANGBUFEN。

  5、CEHUASHUHUODONGKAIZHAN:

上海时时乐  ZUOWEICEHUADEZHENGWENBUFEN,BIAOXIANFANGSHIYAOJIANJIEMINGLE,SHIRENRONGYILIJIE,DANBIAOSHUFANGMIANYAOLIQIUXIANGJIN,XIECHUMEIYIDIANNENGSHEXIANGDAODEDONGXI,MEIYOUYILOU。ZAICIBUFENZHONG,BUJINJINJUXIANYUYONGWENZIBIAOSHU,YEKESHIDANGJIARUTONGJITUBIAODENG;

  DUICEHUADEGEGONGZUOXIANGMU,YINGANZHAOSHIJIANDEXIANHOUSHUNXUPAILIE,HUIZHISHISHISHIJIANBIAOYOUZHUYUFANGANHECHA。RENYUANDEZUZHIPEIZHI、HUODONGDUIXIANG、XIANGYINGQUANZEJISHIJIANDIDIANYEYINGZAIZHEIBUFENJIAYISHUOMING,ZHIXINGDEYINGBIANCHENGXUYEYINGGAIZAIZHEIBUFENJIAYIKAOLV。

  6、CEHUASHUJINGFEIYUSUAN:

  HUODONGDEGEXIANGFEIYONGZAIGENJUSHIJIQINGKUANGJINXINGJUTI、ZHOUMIDEJISUANHOU,YONGQINGXIMINGLEDEXINGSHILIECHU。

  7、CEHUASHUZHUYI:

  NEIWAIHUANJINGDEBIANHUA,BUKEBIMIANDEHUIJIFANGANDEZHIXINGDAILAIYIXIEBUQUEDINGXINGYINSU,YINCI,DANGHUANJINGBIANHUASHISHIFOUYOUYINGBIANCUOSHI,SUNSHIDEGAILVSHIDUOSHAO,ZAOCHENGDESUNSHIDUODA,YINGJICUOSHIDENGYEYINGZAICEHUAZHONGJIAYISHUOMING。

  8、CEHUASHUHUODONGFUZEREN:

  ZHUMINGZUZHIZHE、CANYUZHEXINGMING、JIABIN、DANWEI(RUGUOSHIXIAOZUCEHUAYINGZHUMINGXIAOZUMINGCHENG、FUZEREN)。

上海时时乐  ANXIANGXILIUCHENGJINEIRONGLIELIUCHENGRUXIA:

上海时时乐  YIGEWANZHENGDEHUODONGCEHUAFANGANBAOKUOSHIERBUFEN:

上海时时乐  YI、HUODONGMUDE。NIYAOQUEDINGCICIHUODONGDEHEXINMUDESHISHENME?JIZHUSHIHEXINMUDE

  ER、HUODONGDUIXIANG。YAOZHUNQUEDINGWEICICIHUODONGDEZHENDUIDUIXIANG,HAIZI、HAISHIXUESHENG、NIANQINGRENDENGDENG

  SAN、HUODONGZHUTI。1、QUEDINGHUODONGZHUTI,2、BAOZHUANGHUODONGZHUTI

上海时时乐  SI、HUODONGFANGSHI。JIRANSHIMENDIANXIAOSHOU,NEIJIUSHIXIANCHANGXIAOSHOUGE

  WU、HUODONGSHIJIANHEDIDIAN。

  LIU、GUANGGAOPEIHEFANGSHI。TIAOFUA,XUANCHUANCAIYEA,CHONGQIWAWAADENGDENG,GAOWAIWEIQIFENDEDONGXI

  QI、QIANQIZHUNBEI。1、RENYUANANPAI,2、WUZIZHUNBEI,3、SHIYANFANGAN(YAOSHIYANYIXIAFANGANDEKEXINGXING,SHIDIAN)

上海时时乐  BA、ZHONGQICAOZUO。XIANCHANGRENYUANDEGONGZUOANPAI,GEFUQIZE,YIJIDUIXIANCHANGDEKONGZHI,MEIRENDEQINGKUANGGAIZENMEBAN,RENBAOMANDESHIHOUGAIZENMEBAN。YINGDUICELVE

  JIU、HOUQIYANXU。ZHEIGEHUODONGSUIRANZHUTIYIDINGZHINENGZUO1CI,DANSHIJIEZHUZHEIGEHUODONG,KEYIJIANGXIAOSHOUYANXUHAODUOTIAN,ZENMEYANXU,JIUSHINIDEWENTILE。

上海时时乐  SHI、FEIYONGYUSUAN。ZHEIGEGONGZUONANDUBIJIAODA,NIYAOBAGEXIANGFEIYONGKAIZHIJINKENENGDELIECHULAI,ZAIFUJIASHANGXIAFUDONGKONGJIAN,LAOBANKANLEHUIHENMANYI,ZHICHUDUIYUYIGEGONGSIHENGUANJIANDE。

  SHIYI、YIWAIFANGFAN。1、XIANGGUANXINGZHENGZHIFABUMENDEGANYU,RUGUOTAMENTURANLAILECHADONGXI,NIYOUYINGDUICELVEMA?2、GUKEDETOUSU,NIRUHEJIEJUE,RUGUOXIANCHANGFASHENGJIUFEN、ZHENGDUAN,NIYAORUHEJIEJUE?3、GENJUEDANGDIDEDILIWEIZHI、QIHOU,YUCEKENENGHUICHUXIANDETUFATIANQIZHUANGKUANG

  SHIER、XIAOGUOYUGU。ZIWOPINGGUZHEIGEHUODONGKAIZHANYIHOUNENGYOUDUODA“XIAOGUO”。GONGSISUOGUANZHUDEXIAOGUOJIUSHISHOURUQINGKUANG,DANSHIZHEIGESHEIZHIDAONI!SUOYIYAOBAOSHOUGUJI,RUGUOCHAOCHULENEISHILINGDAODE“ZUZHIDIAODUNENGLI”FAHUILEZUOYONG,RUGUOHENIDEGUJICHABUDUO,NEISHINIZUOLEGAIZUODEGONGZUO。NIMINGBAIWODEYISIBA。JIANGBENCIHUODONGDEZHICHUYUYUJISHOUYIQINGKUANGLIECHULAI,RANGLAOBANKANDAOZHUANTOU。DANGRANLAOBANYEBUSHISHAZI,RUGUOZUIHOUJIEGUOBUHAO,LAOBANBUHUIGUAINIDE。YOUHENDUOJIEGUOBINGFEIYIRENDEYIZHIWEIZHUANYIDE。

  SHOUYIDESUANFA:JIARUCAIYE5000FEN,YOUHUIEDU8ZHE,SUOYOUSHANGPINZHONGCHUYUZHONGJIANJIADESHANGPIN500YUAN,CAIYEYOUXIAOLV10%-30%,NEIMESHOUYIJIUCHULAILE:5000×10%、30%FENBIEWEI500HE1500, 500×500×0.8 1500×500×0.8,500×500×0.8< SHOUYI <1500×500×0.8 .



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